On Me Secures $6M to Revolutionize Gifting with Interest-Based Digital Gift Cards
By Lauren Forristal
Published on December 11, 2025| Vol. 1, Issue No. 1
Content Source
This is a curated briefing. The original article was published on TechCrunch.
Summary
On Me has successfully raised $6 million in funding for its innovative digital gift card platform. Unlike traditional gift cards that are tied to specific retailers, On Me's platform allows users to purchase and categorize gift cards based on interests, providing greater flexibility and a more personalized gifting experience for recipients.
Why It Matters
This development, while seemingly straightforward in the e-commerce space, holds significant implications for professionals in the AI industry, particularly in the realms of personalization, data intelligence, and the future of retail. On Me's approach shifts the paradigm from brand-centric gifting to intent- or interest-centric gifting. This fundamentally changes the type of data generated and its potential utility. For AI practitioners, this platform represents a rich new source of granular consumer interest data, decoupled from specific purchase locations. Imagine the power of AI-driven recommendation engines that can learn not just what users buy, but why they gift certain interests, who receives these gifts, and how those interests evolve. This data can fuel more sophisticated personalization algorithms, improve cross-platform recommendations, and even inform product development for brands looking to align with emerging consumer passions. Furthermore, the platform's success could signal a broader trend in e-commerce towards highly personalized, AI-curated experiences where the 'what' is secondary to the 'why' and 'who.' AI will be crucial in building the semantic understanding to match diverse interests with suitable gift options, predict gifting trends, and ultimately, make the act of giving more intuitive and impactful through intelligent suggestions and frictionless experiences.