The Story Behind the Role

What immediate impact can an 'Individual Contributor' working student expect to have on Pitchview's growth, particularly through the focused LinkedIn and lead generation efforts?

As a working student focusing on LinkedIn and lead generation, your impact is direct and measurable. You won't just be observing; you'll be actively shaping our online presence, crafting campaigns, and directly engaging potential clients. Imagine seeing a webinar fill up with participants because of your outreach, or new leads appearing in our CRM from a LinkedIn campaign you helped design. You're not just supporting; you're driving tangible results that contribute to our growth in the pharma and finance sectors, gaining invaluable experience in B2B SaaS strategies from day one.

Given the mention of 'direct collaboration with the founding team' and 'freedom for own ideas,' how does Pitchview foster a learning environment that balances guidance with autonomy for a working student?

That's exactly at the heart of our culture. We believe in empowering our team members, especially those eager to learn. While you'll have the space to bring your creative ideas to the table and run with them, you're never truly on your own. Our founders are deeply involved, offering direct feedback and mentorship. It's a dynamic where you can experiment, learn from successes and failures, and iterate with experienced guidance. This approach ensures you not only gain practical skills but also develop a strategic mindset, understanding the 'why' behind our actions within a supportive yet autonomous framework.

How does Pitchview integrate the creative aspects of social media marketing with the structured, data-driven demands of B2B sales and marketing automation?

It’s a fascinating balance we strike daily! We see creativity as the spark, and data as the fuel. You'll be encouraged to devise innovative content and campaigns, thinking outside the box for LinkedIn outreach or webinar promotions. But immediately after, you'll dive into the analytics – tracking KPIs, evaluating campaign performance, and seeing how your creative efforts translate into actual leads and engagement. Our CRM and marketing automation systems aren't just tools; they're feedback loops that help you refine your approach, understand our target audience better, and prove the ROI of your creativity. It’s a holistic learning experience where you connect the dots between a brilliant idea and its measurable impact in a B2B context.

Description

Pitchview is a digital platform that enables companies to shape their customer relationships more professionally and personally – whether in sales, marketing, or key account management. Our clients are leading companies in the pharmaceutical industry and financial sector, who use Pitchview to create interactive presentations, shared spaces, and eDetailings for their target groups.

What You'll Do

Contribute to **LinkedIn social media strategies** (content, targeting, campaign planning).
**Create banners, visuals, and promotional materials** (e.g., with Canva, Figma, or Adobe Express).
**Set up and manage LinkedIn campaigns** (organic and paid).
**Market webinars** – from invitation to lead generation.
**Conduct active LinkedIn outreach** for participant and lead acquisition.
Support **sales** – with **appointment preparation and follow-up**.
Contribute to the **maintenance and updating of the CRM system, marketing automation system, and our website**.
Assist with **campaign evaluation** (analytics, KPIs, reporting).

What You'll Need

You are studying Marketing, Media, Communication, Business Administration, or a comparable field.
You have a good feel for **social media trends and B2B communication**.
Experience with **LinkedIn**, **LinkedIn Ads Manager, marketing automation systems, or CRM systems** is a plus.
You work in a **structured, creative, and independent** manner.
You are eager to contribute to a growing SaaS company and learn about both **marketing and sales processes**.

Werkstudent (m/w/d) Social Media & LinkedIn Marketing