The Story Behind the Role

With Urban Sports Club now part of Wellhub, how does a Demand Generation Working Student directly contribute to the new global entity's ambitious growth targets, and what kind of support can they expect to make a tangible impact?

It’s an incredible time to be here! As a Demand Generation Working Student, you're not just 'assisting' – you're a vital part of shaping how we attract and engage new corporate clients and wellness partners across 18 countries. We’re moving fast, and your work on campaigns, content, and data segmentation directly fuels our lead pipeline. You’ll be mentored by experienced marketers who genuinely want to see you succeed, giving you real ownership and visibility into the results of your efforts. The energy from being part of the world's largest wellbeing ecosystem means your contributions have a global ripple effect, helping millions lead healthier lives.

The role emphasizes hands-on experience and continuous learning. Beyond the annual budget for professional growth, what are the day-to-day opportunities for a working student to truly develop their skills and knowledge in B2B marketing?

Beyond the €1,000 budget and language classes, the daily grind here is a masterclass in itself! You’re not stuck doing repetitive tasks; you’re embedded in a dynamic team that’s constantly experimenting. We encourage asking 'why' and 'what if,' meaning you’re pushed to analyze data, propose improvements, and even lead smaller initiatives. You'll be working directly with diverse tools like Salesforce, HubSpot, and Looker, getting real-world proficiency that résumé-boosts beyond any textbook. Plus, our collaborative environment means you learn from specialists in SEO, content, paid ads, and automation simply by being part of the team, asking questions, and getting involved.

Given the importance of strong soft skills and adaptability in a collaborative and hybrid environment, how does Urban Sports Club ensure effective communication and integration for working students, especially when collaborating across different teams or with partners?

We're big believers in 'WorkOUT Life Balance,' and that extends to how we integrate new team members, including our working students. From your first day, you'll find an open-door policy and a culture that values clear, concise communication. We use tools like Slack and regular stand-ups to keep everyone in the loop, regardless of whether you’re in the office or working remotely from another EU country. You'll participate in team events, wellness initiatives, and even opportunities to desk-swap at other European offices, all designed to foster connections. We actively encourage cross-functional collaboration, ensuring you're not just a cog in a machine, but a valued voice whose input is sought and heard, making partner interactions a genuinely supportive experience.

Description

Urban Sports Club is Europe's leading platform for sports and wellness, inspiring people to lead active, healthy lives with one membership access to thousands of fitness and wellness experiences. The company deeply values its people and encourages exploration of its Culture Hub & Career Opportunities to understand its values and growth paths.

Big news: Wellhub and Urban Sports Club unite! Urban Sports Club is now a proud part of Wellhub, forming the world's largest wellbeing ecosystem. This union connects 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions more ways to stay active. This exciting development means joining a global team with the chance to make a real impact on a fast-growing market. Learn more about it here.

We are seeking a motivated and data-driven Demand Generation Working Student to join our marketing team. This role offers the opportunity to support demand generation efforts, attracting, engaging, and converting leads through digital campaigns, content marketing, and automation tools. It's an excellent chance to gain hands-on experience in B2B marketing and learn to drive measurable growth.

What You'll Do

Assist in the planning, execution, and optimization of demand generation campaigns across channels (email, paid ads, webinars, content marketing, etc.)
Help maintain and segment the CRM database for targeted outreach
Collaborate with the creative team to develop campaign assets such as landing pages, ebooks, brochures
Create and update marketing content and landing pages in our Content Management System (CMS), ensuring all pages are optimized for SEO and aligned with our brand voice
Assist in event and webinar organization to drive engagement and pipeline growth
Support the management and nurturing of relationships with our partners and affiliates, coordinating joint marketing initiatives and ensuring consistent communication

What You'll Need

Currently enrolled as a student (Bachelor's or Master's) in Marketing, Business, Economics, or a quantitative field
A proven interest in digital marketing, analytics, or sales/revenue operations
Proficiency in Excel/Google Sheets is a must; familiarity with a CRM (e.g., Salesforce, HubSpot) or BI tool (e.g., Looker) is a strong plus
Analytical skills with an ability to translate raw data into clear, actionable insights—you enjoy asking "why" and "what if"
Strong soft skills, including excellent communication, teamwork, and problem-solving abilities, to thrive in our collaborative environment, and a high degree of adaptability and emotional intelligence when interacting with colleagues and partners across all levels
Excellent communication skills in English and German

Our Culture

Urban Sports Club fosters a collaborative and inclusive culture that prioritizes employee well-being and professional growth. They offer excellent work-life balance through flexible hybrid work, ample vacation, and wellness initiatives, alongside dedicated budgets for personal development and continuous learning.

Demand Generation Working Student (all genders)