CMO für D2C Scale-up (m/w/d)
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The Story Behind the Role
As a CMO steering a D2C brand towards mid-9-digit revenues and global expansion, what's the biggest challenge in maintaining brand authenticity and customer connection amidst such rapid growth, and how does the company empower its leadership to navigate this?
That's a fantastic question, and it really gets to the heart of what makes this role so exciting and challenging. Look, we're growing at an incredible pace, and it would be easy to lose sight of the unique story and connection we've built with our hundreds of thousands of customers. But for us, it's non-negotiable. Our leadership isn't just about hitting numbers; it's about leading with purpose. You'll be empowered to innovate, to experiment, and to really champion the customer voice across all our marketing channels. We invest heavily in understanding our audience, fostering a culture where every team member, from performance marketing to CRM, understands that brand integrity isn't just a buzzword – it's our north star. We encourage taking calculated risks, learning from failures, and celebrating every win, big or small, that strengthens our brand while we scale globally. It's about being hands-on, leading by example, and constantly pushing the boundaries of what's possible, all while staying true to who we are.
With a small marketing team that's set to grow significantly, how would you describe the ideal 'hands-on leadership' approach for this CMO role to foster innovation, skill development, and a collaborative spirit across the expanding team and external agencies?
The ideal 'hands-on' approach here isn't about micromanaging; it's about strategic enablement and leading from the front. Imagine yourself as the chief architect of growth, where your hands-on involvement means diving deep into our ads, funnels, and reports not just to audit, but to identify bottlenecks, spot untapped opportunities, and roll up your sleeves to troubleshoot alongside your specialists. We value a leader who mentors, coaches, and genuinely invests in the development of their team, fostering an environment where ideas are encouraged, mistakes are learning opportunities, and collaboration with our external agencies feels seamless. You'll be setting the vision, yes, but also actively participating in the execution, demonstrating best practices, and truly inspiring your team to innovate and excel. It's about building a high-performing, international team that feels empowered to push boundaries and achieve our ambitious growth targets together.
Beyond the core responsibilities, what unique strategic challenges or opportunities do you foresee for a CMO leading global expansion from offices in Hamburg or Kiel, and how does the company leverage its geographical position to attract top talent and foster innovation?
That's a fantastic observation! While our roots are firmly in Hamburg or Kiel, our ambition is unequivocally global. The unique challenge, and indeed opportunity, is to build a truly international brand and team while operating from these vibrant, yet perhaps less obvious, hubs for global e-commerce. It means we have to be incredibly intentional about how we cultivate our international mindset – from actively seeking diverse talent to fostering cross-cultural collaboration, even if some team members are remote or distributed. We leverage our location by offering a high quality of life, a strong startup ecosystem in northern Germany, and access to a diverse talent pool that values impact over metropolitan hype. For you, as CMO, it means the exciting challenge of translating a regional success story into a global phenomenon, building an international brand identity and team culture from the ground up, proving that world-class innovation isn't confined to traditional tech hubs. It's about building a global brand with a distinctive, authentic northern European foundation.
Description\
Start to Finish is a leading recruiting boutique for E-commerce startups in the DACH region, partnering with rapidly growing companies like Snocks, Seller X, and Pets Deli to fill key positions.
Our client is a fast-growing D2C brand that has already acquired hundreds of thousands of customers and is on track for mid-9-digit revenues. As the CMO, you will join a dynamic, international team aiming to scale the brand globally.
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