The Story Behind the Role

Given the focus on building 'scalable Leadmaschinen for certified education providers,' what are the biggest challenges in adapting successful strategies across diverse client needs within this specific niche, and how does the team collaborate to overcome them?

That's a fantastic question! The unique challenge with AZAV-certified education providers isn't just generating leads, but generating *qualified* leads who are truly ready to engage. Each provider has its own audience nuances and program offerings. We don't just 'click campaigns'; we immerse ourselves in the client's world, understanding their value proposition. The biggest challenge is often in crafting compelling narratives and creatives that resonate deeply, while simultaneously optimizing the entire funnel for conversion. We tackle this by fostering a truly collaborative environment – I work directly with the sales and consulting teams to get real-time feedback on lead quality. This direct feedback loop is invaluable; it allows me to quickly iterate on ad copy, landing pages, and even the follow-up sequences. It's incredibly satisfying to see the tangible impact of my work, knowing that I'm not just generating numbers, but driving real growth for our partners.

The job description mentions a clear path to 'Head of Performance / Teamaufbau.' How does SC Ventures support an individual contributor's professional development and leadership skills to transition effectively into such a role?

The path to 'Head of Performance' isn't just a promise; it's a structured journey based on tangible results. From day one, you're given significant autonomy and ownership over your campaigns, which inherently builds confidence and strategic thinking. But it's not a sink-or-swim situation. I regularly have one-on-one sessions with the management, not just for reporting, but for strategic discussions and mentorship. They've been incredibly supportive in providing resources for continuous learning – whether it's access to advanced analytics tools, industry workshops, or even just carving out time for me to experiment with new platforms like TikTok Ads. The beauty is that the 'teamaufbau' aspect isn't just about managing people; it's about scaling our success, which means I'm already developing the strategic oversight and operational excellence needed for that next step. It's a genuine growth trajectory where your impact directly dictates your advancement.

The role emphasizes a deep understanding of tracking and conversion flows. How does SC Ventures stay ahead of privacy changes and platform updates (e.g., Meta Pixel, CAPI) to ensure robust and compliant lead tracking?

Staying on top of privacy changes and platform updates is absolutely critical for our success – it's something we take very seriously. We view it not as a chore, but as an integral part of building reliable 'Leadmaschinen.' The management team invests heavily in ensuring we have access to the latest tools and training. We're proactive in implementing server-side tracking (CAPI) and regularly review our data collection methods to ensure compliance with evolving regulations like GDPR. There's a strong internal culture of knowledge sharing; we constantly discuss best practices, new solutions, and potential pitfalls. This collaborative approach means that even as platforms change, we collectively find robust solutions. It’s reassuring to know that I’m not battling these complex technical challenges alone; I have the full backing and expertise of the team to ensure our tracking infrastructure is always clean, compliant, and cutting-edge.

Description

At SC Ventures, you won't just 'click campaigns' – you'll build and scale powerful, data-driven lead generation machines for certified education providers (AZAV). This is a hands-on role where you'll be directly responsible for critical KPIs like Cost per Lead, focusing exclusively on Facebook & TikTok Ads, tracking, funnels, landing pages, creatives, and copywriting. We're looking for someone who thinks in complete funnels, understands target audiences, hooks, and numbers, and is eager to take full ownership. This position offers significant autonomy, a clear growth path towards becoming a Head of Performance with budget responsibility and team building, and a chance to work closely with management, seeing the direct impact of your work daily. Our modern workplace is located in the heart of Hamburg (An der Alster). We value a blend of creative problem-solving and a data-driven mindset, fostering an environment where you can grow both professionally and personally without micromanagement, driven by clear performance indicators.

What You'll Do

**Plan, launch, and scale performance campaigns** for Facebook & TikTok, exclusively focused on lead generation.
**Build landing pages and funnels**, optimizing forms, conversion flows, and follow-up sequences.
**Analyze data**, identify patterns, and derive concrete optimizations – no blind flying.
**Develop ad copy, hooks, and creatives** independently (or with support when needed).
**Set up tracking & events meticulously** (Meta Pixel, CAPI, UTM, Event-Tracking, etc.).
**Collaborate closely with sales & consulting** to manage the influx of qualified leads.

What You'll Need

**Minimum 2–3 years of experience in Facebook Ads (Lead Generation)** – specifically lead generation, not e-commerce or brand awareness.
**Ideally, experience with TikTok Ads**, alternatively a strong willingness to quickly develop this skill.
**Funnel thinking** – you see the complete process, not just clicks & CTRs.
**Copywriting & Creative understanding** – you know how to grab attention and generate clicks.
**Basic tech skills in landing page construction** (e.g., WordPress / GHL / Webflow / Funnelbuilder).
**Bonus**: Experience with Google Ads or SEO.

Our Culture

SC Ventures fosters a culture of high performance and autonomy, where individuals are empowered to take full ownership of their campaigns with clear KPIs and no micromanagement. The company values growth, offering a clear path to leadership, and encourages a blend of data-driven decision making with creative execution.

Performance Marketing Manager (m/w/d)