The Story Behind the Role

Given the need to 'grow yfood’s digital brand presence and deliver against agreed objectives in line with performance and brand goals,' how does the team balance innovative, creative brand-building campaigns with rigorous performance tracking and ROI expectations, especially when targeting such a diverse influencer landscape?

That's a fantastic question, and it's truly at the heart of what makes this role so exciting and challenging. We absolutely value creativity and pushing boundaries with our influencer campaigns – we want to be fun, clever, and on-brand. But ultimately, we're a performance-driven company. The secret sauce is our agile approach. We encourage you to experiment with new formats and creators, from nano to celebrity, but always with a clear hypothesis and measurable KPIs in mind. We're not afraid to fail fast, learn, and iterate. You'll have the autonomy to shape innovative strategies, but you'll also be expected to own the budget and present clear performance reports. It's about combining that creative spark with analytical rigor. We believe true innovation happens when you're empowered to try new things, but also held accountable for the impact.

The job mentions refining acquisition strategies for influencers ranging from 'nano influencers to large brand ambassadors and celebrities.' What unique challenges and opportunities arise when working across such a broad spectrum of creators, and how does yfood support its managers in effectively engaging each segment?

Working with such a diverse influencer ecosystem is definitely a double-edged sword – it’s challenging but incredibly rewarding. The nano-influencers often bring authentic, niche engagement and a strong sense of community, while the larger ambassadors and celebrities offer massive reach and brand credibility. The challenge is tailoring our approach for each: different compensation models, campaign briefs, and relationship management styles. We support our managers by providing robust tools for influencer identification and management, fostering knowledge sharing across European markets – so you're not reinventing the wheel – and, most importantly, by trusting your expertise. You'll be encouraged to deep dive into the creator ecosystem, build strong relationships, and identify the unique value each segment brings to yfood’s mission. It’s about being strategic and adaptable, and you'll have a collaborative team behind you to share insights and celebrate successes.

yfood promotes 'agility' with a hybrid work model and 'Workation from other EU countries.' How does the team ensure strong cohesion, collaboration, and knowledge sharing among international colleagues, especially for a role so focused on localized strategy and execution?

This is something we're very intentional about. While we champion flexibility and the freedom of 'Workation,' we also understand the importance of connection. We use collaborative digital tools extensively for daily communication and project management, ensuring everyone stays aligned regardless of their physical location. Regular virtual syncs, dedicated 'knowledge sharing' sessions across our European marketing teams, and opportunities for in-person team offsites or gatherings help build those crucial relationships and foster a shared sense of purpose. For this role, in particular, sharing learnings with your counterparts in other European markets is a core responsibility – it's embedded in how we operate. We trust our teams to manage their autonomy responsibly, and we actively invest in strategies and tools that bridge geographical distances, ensuring we remain a connected, 'dynamic and colorful' international team.

Description

We are yfood, the future of convenience food, and we're looking for a dynamic Influencer Marketing Manager for France. This role is crucial for adjusting the French influencer strategy and executing a full range of initiatives to significantly grow yfood's digital brand presence and achieve performance and brand goals. You will also play a key part in supporting the expansion of our influencer activities in Belgium, continuously refining acquisition strategies, processes, and tools for smart and efficient visibility. Join our young, fun, and ambitious international team!

What You'll Do

Localize and execute yfood’s influencer strategy across all social channels in France.
Support the development and early rollout of influencer initiatives in Belgium.
Develop and execute new strategies for innovative ways of promoting yfood products and the brand across all influencer segments, from nano influencers to large brand ambassadors and celebrities.
Become a reliable partner to our influencer agencies.
Deepen your understanding of the creator ecosystem, build strong relationships within the influencer industry, stay open to new channels and opportunities, and share learnings with your counterparts in other European markets.
Own the influencer budget, KPIs, and performance statistics; manage and monitor all campaigns to ensure strong results while using our processes, tools, and systems efficiently.
Compile and update influencer performance reports and campaign reports for your markets.
Work closely with our marketing, product, and retail departments to ensure alignment on social and influencer activity.

What You'll Need

Studied marketing, communications, journalism, business, or a similar field.
Previous experience in Influencer Marketing, Social Marketing, or similar roles is highly beneficial.
Strong knowledge of the social media and influencer landscape in France.
Willingness to learn, coupled with an independent and structured way of working.
Ability to think creatively and shape campaigns that are fun, clever, and on point with brands and audiences.
Native speaker level French skills, as well as excellent English proficiency.
Excellent proficiency with Microsoft Office tools.

Our Culture

yfood cultivates a dynamic, fun, and inclusive international environment, emphasizing work-life balance through hybrid work, 'Workation' flexibility, and 30 days of vacation. They encourage autonomy, cross-market learning, and a 'come as you are' attitude, fostering a collaborative atmosphere for growth.

(Junior) Influencer Marketing Manager - FRA/BEL (m/f/d)

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