The Story Behind the Role

Given Maesn's unique position in the Infra-SaaS space, how does the marketing team navigate the challenge of translating complex technical value propositions into compelling narratives that resonate with both developers and enterprise stakeholders?

That's a fantastic question, and it's truly at the core of what makes marketing at Maesn so exciting. We're not just selling a product; we're evangelizing a foundational shift in how software teams achieve interoperability. Our approach is deeply collaborative: you'll spend significant time understanding the intricacies from our product and engineering teams, then work closely with the founder to craft narratives that speak to both the technical pain points of developers and the strategic advantages for SaaS providers. It's about bridging the gap – showing how our API isn't just code, but a powerful catalyst for growth and efficiency. This means creating content that's both technically precise and strategically compelling, making the complex accessible and the essential undeniable. It's challenging, but incredibly rewarding to see that resonate.

With the mandate to build the 'operational heart' of Maesn's marketing, what kind of direct impact can this role expect to have on the company's growth trajectory and market positioning, particularly within the fast-evolving AI/Automation landscape?

As the operational heart, your impact will be immediate and profound. You're not just executing; you're shaping our voice and presence in a nascent yet explosive market. Think about it: every piece of content you develop, every landing page you manage, every event we attend, directly contributes to our visibility and credibility. In a space where AI Agents and automation are rapidly changing the game, our unified API becomes even more critical. Your work will directly position Maesn as the go-to infrastructure layer for this next generation of software, accelerating our customer acquisition and reinforcing our strategic relevance. You'll be the one ensuring that our innovative product is understood and celebrated, which is a massive driver for growth and key to our long-term vision of becoming a central interoperability builder in Europe.

Description

Maesn provides a single Unified API, enabling software teams globally to instantly access numerous financial systems, from Datev to Netsuite and SAP. This empowers SaaS providers, from rapidly growing startups to international tech corporations, to save months of development time, accelerate growth, and boost retention.

We are an ambitious team, backed by renowned investors and experienced advisors, on a mission to become a central building block for interoperability in Europe.

Marketing at Maesn is not a traditional marketing job. You'll be at the heart of an Infra-SaaS product deeply embedded in the technical ecosystem, engaging with a genuine developer, product, and partnerships audience. Operating in a rapidly expanding market (Integrations Layer + API Economy), Maesn is strategically positioned at the intersection of AI Agents, Automation, and Enterprise Interoperability. This role offers the unique opportunity to build a brand that gains relevance daily, contributing to the very foundation of modern software architecture as companies increasingly seek simplified integration solutions.

What You'll Do

Develop, own, and execute the content calendar across blog, LinkedIn, newsletters, and events.
Manage our CMS (e.g., Webflow) and create new landing pages.
Produce and publish social media content for both founder and company pages.
Coordinate with potential external copywriters and designers.
Create and maintain case studies, one-pagers, and sales materials.
Prepare and communicate product updates and launches.
Plan our presence at industry events, trade fairs, and conferences.
Build and maintain a simple, clear analytics dashboard.
Collaborate closely with our SEO and Paid advisors.
Spar with the Founder on high-quality content and strategic positioning.

What You'll Need

2-3 years of experience in B2B Marketing, ideally within SaaS, Tech, or API products.
Excellent German and English language skills.
Strong instinct for storytelling, structure, and clear, technical communication.
Experience with CMS (Webflow), CRM/Automation (HubSpot), and Analytics (GA4).
Ability to independently drive projects and manage deadlines effectively.
Keen interest in technical products, developer target audiences, and the API Economy.
Enjoy close collaboration in the office (3 days/week in Düsseldorf).
Proficient in Figma/Canva.
**Nice to have:** Lottie animations, experience with social video content, and a tech affinity for AI/Automation ecosystems.

Our Culture

Maesn fosters an ambitious and international startup culture, emphasizing deep collaboration with founders and cross-functional teams. Employees are given significant creative freedom and supported by experienced advisors, all within a strong team environment that balances modern co-working with flexible remote days and offsites, focused on impact and growth.

(Senior) B2B SaaS Marketing Manager (m/w/d)