The Story Behind the Role

As someone responsible for driving content for a growing startup, what's the most exciting challenge you anticipate in quickly identifying and leveraging new social media trends to expand Shapemate's community, and how is success measured beyond just engagement numbers?

That's a fantastic question, and it really hits at the heart of what makes working at Shapemate so exhilarating! Our mission is to make fitness tracking personal and accessible via WhatsApp, and social media is our primary megaphone. The most exciting challenge, honestly, is the sheer pace of change – what’s trending today might be old news tomorrow. We don't just chase trends; we aim to set them in our niche. Success for us isn't just about likes or shares; it's about genuine community growth, driving conversation, and ultimately, user adoption. We look at things like how many new users join our WhatsApp service from a specific campaign, how our content resonates in surveys, and the quality of interaction we foster. The beauty is, you'll be working directly with the founders, getting immediate feedback, and seeing the direct impact of your creative vision on our growth. It’s a place where your ideas aren't just heard; they're implemented, tested, and celebrated.

Given the internship starts unpaid but offers a clear path to a paid role, what does a successful intern's journey typically look like at Shapemate, and how does the team support that transition?

It's true, we see our internships as a critical pipeline for future talent, and we're invested in your growth from day one. A successful intern's journey here isn't just about ticking boxes; it's about demonstrating initiative, creative problem-solving, and a genuine passion for our mission. We're a young team, so we empower you with real responsibilities – you won't be fetching coffee! You'll be creating content, shaping our brand voice, and experimenting with new formats. The 'clear path' means we actively look for opportunities to integrate you further. We provide consistent, honest feedback, opportunities to learn new tools – like our Notion and AI setup – and a collaborative environment where you can ask questions freely. Many of our team members started in similar roles and have grown significantly, taking on more strategic responsibilities as we scale. We thrive on seeing our people evolve, and if you bring that 'startup mentality' and drive, a permanent role as a working student or employee is absolutely within reach, often happening sooner than expected if you impress us.

Description

Shapemate is a dynamic young startup on a mission to revolutionize fitness tracking by making it simpler and more personal through WhatsApp, moving beyond traditional apps. We're growing rapidly and looking for a passionate Content Creator Intern who doesn't just post content, but truly makes an impact. If you love social media, stay on top of trends, and are eager to create compelling content, you've found your next challenge with us! This role offers a unique opportunity to contribute significantly to our brand's visual and linguistic identity, with a clear path towards a permanent position as a working student or employee.

What You'll Do

Creating diverse content formats, including text, graphics, and short videos, for platforms like Instagram, TikTok, and more.
Visually and linguistically refining our brand presence to resonate with our target audience.
Developing innovative content formats that our community will love and celebrate.
Contributing to the structuring and optimization of our content system, utilizing tools such as Notion, Canva, and AI-powered solutions.

What You'll Need

An enrolled student in any field.
Genuine enthusiasm for social media, particularly TikTok and Instagram.
A strong sense of current trends and an understanding of different target audiences.
A creative mindset, a proactive approach (Eigenverantwortung), and a keen interest in the startup mentality.
A structured and reliable working style.
Optional, but a plus: Initial experience with video editing tools (e.g., CapCut, Canva, or similar).

Our Culture

Shapemate fosters a dynamic, collaborative, and fast-paced startup environment focused on innovation in fitness tracking. The culture emphasizes direct communication, flat hierarchies, ample freedom for creative ideas, and strong growth opportunities within a motivated young team, all while offering flexible working arrangements.

Praktikum Content Marketing & Creation (m/w/d)

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