The Story Behind the Role

How does the company's niche market (senior properties) influence the digital marketing strategy, and what unique challenges or opportunities does this present for increasing visibility and engagement?

It's a fascinating space, actually! Our niche in senior living properties means we're not just selling real estate; we're connecting investors with a secure, socially relevant asset. This fundamentally shapes our digital strategy. The key challenge is balancing traditional investment appeal with the specific sensitivities of the care sector. We're constantly refining how we present these opportunities online, using engaging video content and testimonials to build trust and highlight the societal impact. It's less about flashy campaigns and more about thoughtful, data-driven outreach that resonates with a discerning audience. There's immense satisfaction in knowing your campaigns directly contribute to both investor success and the expansion of vital care infrastructure across Germany.

Given the emphasis on flexibility and professional development, how does the team ensure effective collaboration and continuous learning, especially with part-time roles and potential remote work?

That's a core strength of ours! Despite the flexibility, collaboration is seamless. We rely on clear communication channels and regular check-ins, often leveraging digital tools to keep everyone aligned. For part-time colleagues, we make sure workloads are manageable and expectations are transparent, allowing them to truly integrate their expertise without burnout. And for learning? It's actively encouraged. Whether it's a new AI tool or an advanced marketing technique, the company invests in our development through workshops and courses. It really feels like a collective journey, where everyone's input is valued, and we all help each other grow, ensuring our skills stay sharp and our team dynamic remains vibrant.

Description

Terago Vertriebs GmbH specializes in selling senior living properties to capital investors. We are part of a corporate group that is active nationwide in the acquisition, development, operation, and sale of care facilities.

For our office in the heart of Munich, we are looking for a technically skilled and personally engaging Online Marketing Assistant (m/f/d) in part-time. This role offers a unique opportunity to apply your digital marketing expertise in a dynamic and growing company within a socially relevant market segment.

What You'll Do

Planning, implementation, and optimization of performance campaigns (Google Ads, Meta Ads, retargeting).
Independent analysis, tracking, and reporting of campaign performance.
Implementing measures to increase visibility and reach.
Managing our social media channels (e.g., Facebook, Instagram).
Supporting the setup and optimization of marketing automation workflows and email campaigns.
Creating videos and advertisements for marketing our properties, potentially in collaboration with external partners and agencies.
Building trust elements: e.g., in the form of customer reviews and testimonials.
Close coordination and collaboration with our offline marketing team.
Interest in AI and, if applicable, initial experience with it, is a plus.

What You'll Need

Completed degree in Marketing, Communications, (Digital) Media, or a comparable education.
At least 2 years of professional experience in online marketing, with a focus on performance marketing.
Strong communication skills and excellent verbal and written expression.
Experience in real estate or capital investments is a plus.
Independent and team-oriented working style.

Our Culture

The company fosters a flexible and supportive environment, offering significant autonomy and opportunities for personal and professional growth through continuous learning. There's a strong emphasis on collaboration within a motivated and friendly team, ensuring a healthy work-life balance with flexible working hours.

Online Marketing-Assistent (m/w/d) in Teilzeit